Don't lie.

While I fully understand the need to sell, the need to package the product to induce sales, the human philosophy on spending, etc, I wonder if lying is a 'must do' in order for these marketers to survive.

Note: 'Lying' is totally different from 'Telling only part of the facts'.

I am not that lucky. I know.

This is the x times I received such advertisements. 

I am not a StarXXX customer. Will I be able receive this deal? Yes. 

==> This is NOT 'Exclusively' for StarXXX customers.

Is the mailer sent to only 10 recipients? No.

==> I am NOT one out of 10 lucky recipients selected. 

Nevertheless, such marketers continue to survive. It only tells one thing ==> It works, even if they lie. 

So, who cares?! as long as it works.