Don't lie.
While I fully understand the need to sell, the need to package the product to induce sales, the human philosophy on spending, etc, I wonder if lying is a 'must do' in order for these marketers to survive. Note: ' Lying ' is totally different from ' Telling only part of the facts '. I am not that lucky. I know. This is the x times I received such advertisements. I am not a StarXXX customer. Will I be able receive this deal? Yes. ==> This is NOT ' Exclusively ' for StarXXX customers. Is the mailer sent to only 10 recipients? No. ==> I am NOT one out of 10 lucky recipients selected. Nevertheless, such marketers continue to survive. It only tells one thing ==> It works, even if they lie. So, who cares?! as long as it works.